Got news about what to expect for the November 14th Jimmy Choo launch at H&M and it sounds like the rules of a UFC cage match.
Ding Ding Ding, here are the rules if you choose to play:
The first 160 people in line will be given colour coded bracelets.
Each Bracelet represents a 10 minute time slot.
At the time corresponding to your colour, you will be let into the barricade housing the collection and you will be timed via stopwatch. The barricade will be surrounded by 10 guards.
After 10 minutes, you will be forced out of the barricade and you will only be allowed to purchase 1 item per model but you are allowed to have the same model in different colours.
After the first 161 people go through the collection the remnants will be open to the rest of the public and just a note, employees will be handing out 20% off coupons for another item in the store asides from the designer collection – adding to the anticipated madness.
How afraid are the employees? Take a look at what happened at Cavalli’s collaboration launch below:
November 8, 2009...4:42 am
Jimmy Choo Cage Match
Holy Manatee!
Got news about what to expect for the November 14th Jimmy Choo launch at H&M and it sounds like the rules of a UFC cage match.
Ding Ding Ding, here are the rules if you choose to play:
The first 160 people in line will be given colour coded bracelets.
Each Bracelet represents a 10 minute time slot.
At the time corresponding to your colour, you will be let into the barricade housing the collection and you will be timed via stopwatch. The barricade will be surrounded by 10 guards.
After 10 minutes, you will be forced out of the barricade and you will only be allowed to purchase 1 item per model but you are allowed to have the same model in different colours.
After the first 161 people go through the collection the remnants will be open to the rest of the public and just a note, employees will be handing out 20% off coupons for another item in the store asides from the designer collection – adding to the anticipated madness.
How afraid are the employees? Take a look at what happened at Cavalli’s collaboration launch below:
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Tags: Cavalli, crowd control, H&M, Jimmy Choo